Neelie Kroes, European Commission Vice-President for the Digital Agenda European media revolution – viability through innovation Keynote address at the Media Lounge event of ACT, EGTA, WFA, AER, ENPA, EPC, FAEP Brussels, 30th June 2010, European Parliament. Excert:
- I will always defend media pluralism. It has a vital role in our democracy; it is an anchor of European values. This does not mean that I think state subsidy or regulatory intervention are the only or the best ways to defend pluralism, although they may have a role to play. But it does mean that I believe in the continuing evolution of the dual system (of public service and commercial broadcasters) and that I consider pluralism as a non-negotiable principle.
- I do not have favourite technologies or companies; for me the idea of public versus private is a false choice – we need both. Quality content and a level playing field are also crucial. When we have all these things that is when consumers have the chance to exercise real choices.
- Europe should not become a media museum. My goal is to play a role in making digital transformations as painless as possible. This is also a very exciting time and my goal is to get Every European Digital. Helping you to transform helps me to get Every European Digital.
- Bring me specific requests and I will give you specific answers. You need to be specific.
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Conclusions
I understand the temptation to avoid disruptive change. But as Winston Churchill once remarked – you should walk hand in hand with change lest it grab you by the throat.
As you grapple with that challenge, let me assure you I do not want to make that transition harder. But at the end of the day you must know that my job is to promote pluralism in general, not one platform or one group of players in particular.
I said Europe must never become a media museum, and I mean that. Picasso’s Cubist masterpiece Les Demoiselles d’Avignon was published exactly one hundred years ago. He left his Rose period and embraced the future. I hope you do the same.

